It's something of an expanded version of Cinerama, which simultaneously projected images from three synchronized projectors onto a deeply curved screen to present a 146-degree view. SlashFilm makes a good point that while ScreenX is being marketed as a sort of "horizontal Imax," it really isn't new technology. That's not something most Americans can afford today." "If taking a date, that could be a $100 evening for 2 (with parking and concessions) - and doesn't even include dinner. they can't be much more than what it costs to see an Imax film," he says. It's unclear how much a ScreenX experience would cost per ticket if brought to the U.S., but Courshon estimates tickets wouldn't be astronomical in price.
SCREENX THEATER FULL
And Courshon points out that with ScreenX "anyone from about halfway in the audience to the front won't get the full experience." A potentially distracting one, too, as several audience members were disoriented in trying to follow the fast-paced action of "The X" across three screens, according to WSJ. As with Imax and 3-D, dead center is the sweetest spot - anywhere else is going to make for an incomplete experience. There's also the matter of limited "good seats" in such an environment. So I see the possibility for ScreenX to eventually get a foothold here in the U.S., even if just in a few locations." "In the humble way that Imax started, which was for special programs - and shorter than movies - Imax is now also used for major motion pictures. Still, Courshon thinks ScreenX has a real shot, but it would be a long play. All in all, refitting a theater for ScreenX could cost as much as $185,000, according to Kim. The side walls need to be painted a dark gray (they aren't actually "screens," as reflections from them would interfere with projecting onto the main center screen). Screening the films requires multiple projectors and a server charged with seamless sunning between images. "I think it's very likely this will make it to some screens here in the U.S.," says Jerome Courshon, author of "The Secrets to Film Distribution." Courshon warns, however, that if filmmakers aren't filming with the new tech, an uphill battle may be in store: "If there's minimal content being shot for the ScreenX format, it's not going to make sense for an exhibitor to outlay the cost for their theater(s)," he tells Yahoo Movies.īesides creating challenges for the actual production, ScreenX makes for a radical rethinking of the traditional theater space in order to incorporate its effects. So … is this a good thing? And will we be seeing this tech in U.S. They'll next be producing a feature-length film using the technology, with plans to then expand to cinemas in Hong Kong and the U.S. Mostly error, apparently, as Jee-woon himself called the experience of filming "The X" to be "like hell and a nightmare," according to The Verge - a description that might not exactly inspire other filmmakers to try out the new toy.ĬJ CGV currently has 40 screens inside 22 South Korean cinemas installed with ScreenX equipment. What was usually one wall now becomes 270 degrees," said Kim to Korea Real Time (via the Wall Street Journal). Think the "King Kong 3-D" ride at Universal Studios but without anything going on behind you (and sans the rocking tour bus, too, of course). Ltd., makes use of side walls as additional projection points to create a 270-degree view of the film.
SCREENX THEATER MOVIE
And now, a new gimmick has emerged that attempts to make watching a movie even more visually engrossing than just having a loose bolt float toward your face (hat-tip to "Gravity").Ī South Korean cinema chain has developed movie viewing that literally surrounds you with the film by incorporating not one but three separate "screens." ScreenX, developed by CJ CGV Co.
Audiences have to get something out of going to a theater, something that they'll miss if they just "wait for the Blu-ray." Imax has become more popular in an attempt to get more butts in theater seats (and at a higher ticket price), as well as 3-D (ditto). There has to be a reason to go to the movies. It's no secret that the cinema experience must become more unique, exclusive, and immersive - or else it runs the risk of fading away completely. Why pay a bunch of money to sit in a theater with a bunch of rude, texting-obsessed strangers ( we're looking at you, Madonna) when you can almost completely recreate the current cinema experience in the privacy of your own home, and with literally thousands of titles available with the click of a button? How about three walls?ĭigital downloads and streaming services, along with large flat-screen televisions and surround-sound stereo systems, are making a strong argument for just staying in for the night.
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